Gloria Masters and Scott Beard launched a campaign to raise awareness about the Global Hand Sign for Under 16s and to help prevent child sexual abuse.

For most New Zealanders, it's difficult even thinking about child sexual abuse, let alone understanding the extent of it and the widespread harm it causes.

December can be a tricky time of year to get attention as a Not-For-Profit. This campaign cut through the noise and achieved successful earned and social media results while building and strengthening strategic relationships.

On the back of new research showing Kiwis are concerned about their children’s ability to cope with the pressures of life, Southern Cross teamed up with Sir Ashley Bloomfield and Pause Breathe Smile on a mindfulness practice.