How we help

Good Scoop plans and delivers strategic public relations, communications and messaging for purpose-led organisations.

We care, we get it and we get on with it through services designed to elevate your brand and impact.

We craft and execute strategic campaigns that resonate and drive results through:

Changing mindsets for good

Media Campaigns and Strategy

Strategic communications support on major announcements, research reports, policy proposals or advocacy campaigns. This can include guidance on newsletters, social media and other stakeholder communications.

The charity landscape is crowded in Aotearoa and Not-For-Profits need cut-through public relations to achieve media attention. Our aim is to get straight into the thick of it, identify the stories you should be telling and get them in the media.

Strategic Communications Advisory

Advisory partnerships that support leaders and their teams across messaging, media strategy and communications planning.

We know that you need strategy and delivery to achieve cut-through communications. We provide strategic plans that are useable, and we deliver them. We understand the important connection between the stories that people know about Not-For-Profits and brand strength. That’s why brand messaging is at the heart of our storytelling and working with Not-For-Profits to determine their point-of-difference is a specialty.

Media Training or Team Upskilling

Whether it’s media training to ensure your spokespeople are getting your messages out effectively or training in how to become a trusted messenger on LinkedIn, we create workshops for your organisation imparting our first-hand knowledge of media so you can stand out.

Digital Communications and Engagement

Including content creation for newsletters and social media. As reliable and experienced contractors (who understand this sector) we can not only help to fill gaps but can secure opportunities. Whether it's media releases, emails or news updates, we provide engaging writing to capture attention and drive action. We can increase your social media profile too, with eye catching ideas for content – from thought pieces to beautiful reels.

Policy Briefs and Government Relations

This includes preparing policy briefs, communications planning for policy initiatives and support for organisations on summits, roundtables and sector events that bring together stakeholders and generate public momentum.

Fundraising Strategy and Support

With first-hand experience in fundraising, we understand not only the important role that your communications play in engaging people and bringing funds in but we can work with your organisation to build and strengthen relationships for the long-term.

We can work on an hourly rate or a project basis to suit your budget.

Let’s talk impact

To find out about what Good Scoop can do for your purpose-led organisation

Get in touch