Media coverage secured across:

Newstalk ZB News

Taranaki Daily Times

More FM

Hutt City FM

Fresh FM

Top South Media (multiple regional titles)

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The campaign

New Zealanders have long been known to be generous, yet there is little understanding of why and what drives people in this country to give.

Community Foundations of Aotearoa New Zealand launched the Giving in Aotearoa New Zealand Survey to encourage all Kiwis to help to build a clearer picture of what drives giving and generosity in this country.

Good Scoop worked with Community Foundations of Aotearoa New Zealand and its members. This led to an increased uptake of people who took part in the survey and ensured that a range of voices from around the country were included.

Gauging response from people across all walks of life and across all types of giving is important. Generosity is about much more than money.

Building a clearer picture of giving is about growing it. Meaning an increase in the important work happening in communities around the country because of generosity.

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